[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lollo.cz\/proc-eu-zprisnuje-podminky-ochrany-osobnich-udaju\/#Article","mainEntityOfPage":"https:\/\/www.lollo.cz\/proc-eu-zprisnuje-podminky-ochrany-osobnich-udaju\/","headline":"Pro\u010d EU zp\u0159\u00eds\u0148uje podm\u00ednky ochrany osobn\u00edch \u00fadaj\u016f","name":"Pro\u010d EU zp\u0159\u00eds\u0148uje podm\u00ednky ochrany osobn\u00edch \u00fadaj\u016f","description":"Ochrana osobn\u00edch \u00fadaj\u016f byla v\u017edy pom\u011brn\u011b velk\u00fdm t\u00e9matem. Snad ka\u017ed\u00fd z n\u00e1s ji\u017e sly\u0161el o GDPR, mnoz\u00ed se pak i […]","datePublished":"2023-02-10","dateModified":"2023-02-10","author":{"@type":"Person","@id":"https:\/\/www.lollo.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.lollo.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lollo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lollo.cz\/wp-content\/uploads\/gdpr2_9.jpg","url":"https:\/\/www.lollo.cz\/wp-content\/uploads\/gdpr2_9.jpg","height":0,"width":0},"url":"https:\/\/www.lollo.cz\/proc-eu-zprisnuje-podminky-ochrany-osobnich-udaju\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":444,"articleBody":"      Ochrana osobn\u00edch \u00fadaj\u016f byla v\u017edy pom\u011brn\u011b velk\u00fdm t\u00e9matem. Snad ka\u017ed\u00fd z n\u00e1s ji\u017e sly\u0161el o GDPR, mnoz\u00ed se pak i setkali s jej\u00edmi d\u016fsledky. Nen\u00ed tedy \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee Evropsk\u00e1 Unie podm\u00ednky ochrany osobn\u00edch \u00fadaj\u016f erectmax.cz neust\u00e1le zp\u0159\u00eds\u0148uje zav\u00e1d\u011bn\u00edm nov\u00fdch evropsk\u00fdch sm\u011brnic, kter\u00e9 mus\u00ed jednotliv\u00e9 st\u00e1ty implementovat. Mohlo by se zd\u00e1t, \u017ee lid\u00e9 budou r\u00e1di, av\u0161ak pravdou je, \u017ee jen m\u00e1lokdo je z toho nad\u0161en. Znamen\u00e1 to nap\u0159\u00edklad slo\u017eit\u011bj\u0161\u00ed p\u0159ihla\u0161ov\u00e1n\u00ed do nejr\u016fzn\u011bj\u0161\u00edch aplikac\u00ed, jedn\u00e1n\u00ed s firmami, bankami \u010di \u00fa\u0159ady, a mnoh\u00e9 dal\u0161\u00ed.Podobn\u011b jsou na tom i obchodn\u00edci, kte\u0159\u00ed nyn\u00ed maj\u00ed podstatn\u011b v\u00edce starost\u00ed a probl\u00e9m\u016f, nebo\u0165 u\u017e si nap\u0159\u00edklad nemohou p\u0159edat \u00fadaje z\u00e1kazn\u00edka mezi jednotliv\u00fdmi odd\u011blen\u00edmi. T\u00edm se komplikuje cel\u00fd proces pro ob\u011b strany. Je tedy na m\u00edst\u011b se pt\u00e1t, pro\u010d se Evropsk\u00e1 Unie rozhodla vydat pr\u00e1v\u011b touto cestou. Pravdou je, \u017ee k tomu existovaly dva hlavn\u00ed d\u016fvody. Jedn\u00edm z nich je st\u00e1le \u010dast\u011bj\u0161\u00ed pou\u017e\u00edv\u00e1n\u00ed elektronick\u00fdch technologi\u00ed, a t\u00edm i snadn\u011bj\u0161\u00ed mo\u017enost pro firmy z\u00edskat a zneu\u017e\u00edt \u00fadaje z\u00e1kazn\u00edka, nap\u0159\u00edklad t\u00edm, \u017ee je prod\u00e1me reklamn\u00edm spole\u010dnostem. Tak\u00e9 internetov\u00e1 bezpe\u010dnost je mnohem men\u0161\u00ed, ne\u017e by se b\u011b\u017en\u00e9mu \u010dlov\u011bku mohlo zd\u00e1t, a lid\u00e9 jsou pom\u011brn\u011b neopatrn\u00ed. Tato na\u0159\u00edzen\u00ed pak maj\u00ed zabr\u00e1nit tomu, aby provedli n\u011bjakou skute\u010dnou hloupost.Dal\u0161\u00edm d\u016fvodem bylo zneu\u017e\u00edv\u00e1n\u00ed osobn\u00edch dat, a to nejen ciz\u00edmi lidmi, kte\u0159\u00ed je ukradnou, ale tak\u00e9 \u010dleny rodiny. Koneckonc\u016f snad v\u0161ichni zn\u00e1me p\u0159\u00edpady, kdy si \u010dlov\u011bk vzal na sv\u00e9ho bl\u00edzk\u00e9ho mnohdy bez jeho v\u011bdom\u00ed p\u016fj\u010dku, kterou n\u00e1sledn\u011b nespl\u00e1cel. Tak\u00e9 nelze opominout p\u0159\u00edpady, kdy pracovn\u00edci firmy \u010di \u00fa\u0159adu dokumenty s citliv\u00fdmi \u00fadaji nam\u00edsto skartace jednodu\u0161e vyhodili do popelnice, odkud si je mohl kdokoliv vz\u00edt a zneu\u017e\u00edt je. A nejde jen o to, \u017ee si na v\u00e1s n\u011bkdo vezme p\u016fj\u010dku. Pokud zn\u00e1 va\u0161e jm\u00e9no a telefonn\u00ed \u010d\u00edslo, m\u016f\u017ee v\u00e1m volat, vyhro\u017eovat a vyd\u00edrat v\u00e1s.Proto je jasn\u00e9, \u017ee toto zp\u0159\u00eds\u0148ov\u00e1n\u00ed m\u00e1 rozhodn\u011b smysl, zvl\u00e1\u0161t\u011b v dne\u0161n\u00ed dob\u011b. Lid\u00e9 si toti\u017e \u010dasto ned\u00e1vaj\u00ed dostate\u010dn\u00fd pozor, a tak je nutn\u00e9 je k tomu v podstat\u011b donutit.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d EU zp\u0159\u00eds\u0148uje podm\u00ednky ochrany osobn\u00edch \u00fadaj\u016f","item":"https:\/\/www.lollo.cz\/proc-eu-zprisnuje-podminky-ochrany-osobnich-udaju\/#breadcrumbitem"}]}]